Conversations on Climate

Season 3: Episode 11 – in Conversation with Enda Brady

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In a world where misinformation and conspiracy theories are now commonplace, journalists have a critical role to play in reporting on the facts and communicating complex scientific issues like climate change.

But how can journalists make the issue accessible and engaging to a wide audience?

In this conversation, Enda Brady, host of “Roundtable” on TRT World, shares his insights on harnessing the power of storytelling and facts in reporting on climate change and other pressing issues. With over two decades of experience in journalism, Enda has a wealth of knowledge on the challenges and opportunities of reporting on the issue. He discusses the importance of using anecdotes, observations, and metaphors to communicate complex scientific information in a way that resonates with people.

He also emphasises the importance of fact-based reporting and the role that journalists play in holding those in power accountable. But can storytelling the facts really make a difference in the fight against climate change? Enda shares his thoughts on the need for leadership and collective action, and the role that individuals can play in building resilience and making a difference.

Whether you’re a journalist, a communicator, or simply interested in learning more about the world around you, this conversation is a must-watch.

Tune in to hear Enda’s insights on the power of storytelling and facts in reporting on climate change, and discover how journalists can help to save the planet.



0:02 Media leaders have a responsibility to balance positive and negative stories.

02:19 Beginning of journalism career through work experience

06:42 Social media has created echo chambers leading to the spread of conspiracy theories and misinformation.

08:47 The gap between traditional and social media sources is widening.

13:05 Storytelling facts can turbocharge your message

15:20 Climate change is a huge issue that requires individual action.

19:25 Balancing real experts with alternative perspectives

21:16 Balancing positive and negative news coverage on climate change

25:02 Leaders should educate consumers and implement sustainable initiatives

26:51 Invest in renewables and green energy for a sustainable future

30:25 Importance of election cycles and environmental policies

32:07 Leaders should prioritiSe long-term benefits for the country and the planet

35:57 Leadership changes needed for environmental progress

37:42 China’s actions in Africa and renewable energy

41:27 Embracing resilience through challenging physical activities

43:17 Fitness is achievable with dedication

46:57 The elite sports mindset is valuable in any line of business

48:46 Better sleep is vital for athletic performance.

52:46 Resilience in the face of adversity

54:51 Embrace resilience and positivity in the face of challenges


The question is. Can Storytelling the Facts Save the Planet? ENDA BRADY maybe able to shed further light on this question at the links below.



Website: https://www.endabrady.com

Linkedin: https://bit.ly/3RhwuGs

Roundtable: https://bit.ly/3VAca5K


Liked this episode? You might also like these episodes too.

Season 3: Episode 9 – in conversation with Professor Sir Dieter Helm

Season 3: Special Episode – How Are We Going To Regenerate Our World? with Marc Buckley

Season 3: Episode 5 – in conversation with Sean Kidney


To find out more about United Renewables and what we do visit our ‘About Us‘ page.





This episode of Conversations on Climate is a podcast brought to you by UNITED RENEWABLES. We bring together the best minds from academia and business, to offer their experience and expertise in the face of climate change – from game theorists to corporate diplomats, and oil industry veterans to micro-algae entrepreneurs. 

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We listen to thinkers, researchers, policymakers, and business leaders. They discuss a diversity of ideas and solutions to global climate and environmental issues and why they matter.

Season 3 is presented by Chris Caldwell and produced by UNITED RENEWABLES.


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