Conversations on Climate

Season 1: Episode 17– In conversation with TREEAPP Founders Godefroy Harito and Jules Buker

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Planting trees for business – Nature-based solutions in the fight against climate change.

In this video, we will explore the concept of planting trees for business as a nature-based solution in the fight against climate change.

With the increasing recognition of the crucial role trees play in mitigating the impacts of a changing climate, businesses are taking notice and incorporating tree planting into their sustainability strategies.

Join us as we dive into the benefits of this approach and discover how planting trees can not only help the environment but also have a positive impact on a company’s bottom line.

Treeapp is the brainchild of our guests Godefroy Harito and Jules Buker (along with their co-founder Leo Ng) You could say that Treeapp’s USP is that it lets anyone plant a tree, for free, every single day.

In doing so, it is bringing together eco-conscious individuals with green businesses, and regenerating ecologies and communities around the world at the same time.

It is both simple and rigorous in its approach to tackling climate, even as it raises fascinating questions about moral license, consumer responsibility, sustainable ad models, and green imperialism in today’s digital economy.   This was an intriguing conversation with a pair of brilliant Gen-Z founders, with moments of both thoughtful reflection and passionate mission.


Throughout season 1, we talk about how the scope of the challenge before us is beyond that of any one individual or any one solution. We talk to thinkers, researchers, policymakers, and business leaders. They discuss a diversity of ideas and solutions to global climate and environmental issues and why they matter. Season 1 is presented by Chris Caldwell and produced by UNITED RENEWABLES in association with LONDON BUSINESS SCHOOL, ALUMNI ENERGY CLUB.